A picture named dd10.jpg

"Conversation. What is it? A Mystery! It's the art of never seeming bored, of touching everything with interest, of pleasing with trifles, of being fascinating with nothing at all. How do we define this lively darting about with words, of hitting them back and forth, this sort of brief smile of ideas which should be conversation?" Guy de Maupassant

Thursday, May 27, 2004

Corporate Blogging - Blogs as Paths in Open Spaces

One more way of looking at blogging in organisations ...

"Blogging Paths in the Grass - Will Pate.

Jon Strande was blogging the other day about how Slonian corporate structures divorce employees from each other and customers. He told this litle story that sparked some thinking about one of my favorite subjects these days, organizational blogging.

An architect once designed a cluster of buildings. When asked by the landscape crew where to pave the sidewalks, he told them to plant grass between all the buildings, wait a year, then, after the occupants had worn the most useful paths, the architect told the landscape crew to pave the pathways that the occupants had created.

In an organization blogs can operate much the same way. They become open spaces where people can create their own path. Discussions emerge and the lines wear deeper into the solid ground, creating meaningful relationships built on common interests."

 



10:17:09 AM    comment []  trackback []