Judith is running a contest at the socialsoftwareweblog, inspired by a conversation with Rob : 

"Today I was talking to Robert Paterson, a well-respected member of my weblogging cohort, who lives on Prince Edward Island. We were conversing about attempting to explain the benefits of weblogging to our non-blogging friends, acquaintances, and business clients, and receiving blank stares in return for our efforts. [BTW, Robert has a great blog post on this today ó Sex Education and a 6 year old.]

As we were discussing this dilemna, we came up with the idea of holding an ëElevator Pitch Competitioní [extremely concise presentation delivered to potential clients ó not lasting more than a minute, or a short elevator ride] to describe the potential benefits of corporate weblogging. I have included related links to two current articles on creating an effective ëElevator Pitchí below.

There will be simple rules: One entry per author, entry between 50 - 110 words.

We will have an international panel of respected webloggers to judge the entries, and will publish the winning entry here on the Social Software weblog and also, potentially, on the weblogs of the esteemed panel of judges."

It would be lovely to get fresh views on the subject - there's been a lot of talk about finding this elevator pitch - give it a shot - and look out for updates, rules, tips, announcements and incentives coming up at the blog.  

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