Kiruba announces BarCampChennai. Check out the Wiki on BarCampChennai for all details.

"BarCamp is an ad-hoc unconference born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos and interaction. The two day BarCampChennai focusses on Web 2.0 and Next Generation Internet. It takes place on April 8th and 9th (Saturday and Sunday). It's an open, welcoming, once-a-year event for geeks to camp out for a couple days with wifi and smash their brains together."

This time I am going :). I thought I'd bring in a slightly non-geeky perspective and engage in a conversation around how you can build Brand 2.0 on the web. Will share my presentation here when done. Initial thoughts as a starting point for a conversation ...

How does a world of rapidly evolving social media affect your organization's brand strategies and values? Organizations large and small, public and private - continue to extrapolate this year's brand plan and fail to recognize and adapt quickly enough to market changes impacting future strategy. Brand strategy tools must be rethought. From blogs to podcasting - social networking sites to Google Adsense - participation, economics and structure of media and communication is being reinvented.

The brand no longer lives with consumers and marketers alone. In the experience economy the Brand is the nexus of a new connectivity between employee and customer, organization and stakeholders, evangelists and community. There is a third space that is evolving - the social web. It is changing how we 'consume' brands and promises.

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