|Monday, March 13, 2006|
Thought I'd share some great blog posts and papers I had bookmarked and finally got down to reading:
"The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don't need advertising to make them.
The Intention Economy is about markets, not marketing. You don't need marketing to make Intention Markets.
The Intention Economy is built around truly open markets, not a collection of silos. In The Intention Economy, customers don't have to fly from silo to silo, like a bees from flower to flower, collecting deal info (and unavoidable hype) like so much pollen. In The Intention Economy, the buyer notifies the market of the intent to buy, and sellers compete for the buyer's purchase. Simple as that.
The Intention Economy is built around more than transactions. Conversations matter. So do relationships. So do reputation, authority and respect. Those virtues, however, are earned by sellers (as well as buyers) and not just "branded" by sellers on the minds of buyers like the symbols of ranchers burned on the hides of cattle.
The Intention Economy is about buyers finding sellers, not sellers finding (or "capturing") buyers.
In The Intention Economy, a car rental customer should be able to say to the car rental market, "I'll be skiing in Park City from March 20-25. I want to rent a 4-wheel drive SUV. I belong to Avis Wizard, Budget FastBreak and Hertz 1 Club. I don't want to pay up front for gas or get any insurance. What can any of you companies do for me?" ó and have the sellers compete for the buyer's business."Reading this, and with my limited understanding of the Attention Economy, am wondering .... does one follow the other ... from Attention to Intention ... or Intention to Attention?
Tracking the Future of Telephony ... a great transcript of a very interesting by Norman Lewis director of research for France Telecom at eTel. Really good stuff ... some snips:
"The fundamental point is voice and audio now just becomes another application on the Internet. And that is incredibly exciting, as far as I am concerned, because it is like time, it is now liberated, it is not a stand alone application anymore. It is embedded in everything we doÖTime has became intrinsic in everything. I think that is where voice is going in the future. I think that is truly revolution".
"... we have that possibility of taking that application [voice]Öand liberating it [voice] from that kind of stranglehold that I think telcos have had in the pastÖ and now we can begin to do things we have never done before. ÖIf you just look at the recent period with Ebay-Skype...voice is becoming something of an adjunct to other services and will open up new possibilities...I see this as a huge golden opportunity for immense innovation...What we [the telcos] are doing is re-arranging the deck chairs on the titanic. That is essentially what a lot of us are doing in our companies. The innovation landscape has changedÖ"
"It can actually create a sweet spot for all of usÖfor me innovation is rarely about identifying problems our customers have got and trying to solve them. Real innovation is about social change. It is about adopting, it can be incremental, it can also be very disruptive. But if really had to begin with real social motivations, of why people are doing things. What kind of things that they really want to doÖ it is a social consequence that they [ìdigital childrenî] introduce technology into their lives in ways we do not quite fully understandÖ understanding customers [social] behaviour and motivationsÖthat is the coal face as far as I am concernedÖAre we going to develop Internet apps that really embed voice in everything we do, and fundamentally transform that whole experience. I think that is the question."
danah who is a really really smart researcher, ethnographer, media-ecologist, digi-culturist, sociologist, (she's looking for someone to bestow upon her an 'ist') explains Why Youth Heart MySpace.
Geeks in Toyland - a Wired article on how Lego managed to effectively convert their customers to their R&D labs and effectively re-wrote the innovation game! [link via Steve at All this chittah-chattah]
"Some Lego executives worried that the hackers might cannibalize the market for future Mindstorms accessories or confuse potential customers looking for authorized Lego products. After a few months of wait-and-see, Lego concluded that limiting creativity was contrary to its mission of encouraging exploration and ingenuity. Besides, the hackers were providing a valuable service. "We came to understand that this is a great way to make the product more exciting," Nipper says. "It's a totally different business paradigm - although they don't get paid for it, they enhance the experience you can have with the basic Mindstorms set." Rather than send out cease and desist letters, Lego decided to let the modders flourish; it even wrote a "right to hack" into the Mindstorms software license, giving hobbyists explicit permission to let their imaginations run wild.
Soon, dozens of Web sites were hosting third-party programs that helped Mindstorms users build robots that Lego had never dreamed of: soda machines, blackjack dealers, even toilet scrubbers. Hardware mavens designed sensors that were far more sophisticated than the touch and light sensors included in the factory kit. More than 40 Mindstorms guidebooks provided step-by-step strategies for tweaking performance out of the kit's 727 parts.
Lego's decision to tap this culture of innovation was a natural extension of its efforts over the past few years to connect customers to the company."
I tested VoiFi ...was disappointed with the basic sound quality. Uninstalled.
Bookmarked ... and still to read/play with:
- When The Long Tail Wags the Dog and The Long Tail of Popularity
- On quick glance, basic orientation by Paul Beleen in a whitepaper called Advertising 2.0 (pdf), on "what everybody in advertising, marketing and media should know about the technologies that are reshaping their business" Printed, to be read in detail on my flight to Delhi later this week.
- Veer, who has an excellent blog that I recently discovered on the Indian mobile revolution, has launched MyToday, a public RSS aggregator, with Rajesh Jain. Haven't yet played with it ... will soon! I like that it has a mobile phone edition too.
- A collection of articles on Creative Thinking [link via Chuck Frey's Innovation Weblog]
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Copyright 2009 Dina Mehta